The Challenges:

a). This client did not have full control of the site when they signed up with us

b). Their site structure was not SEO-friendly at all

c). Most of their content was not optimized for any particular keyword

d). Their search visibility was almost non-existent

e). They had multiple practice areas but the site was unstructuredThey had been burnt by another SEO company

Our Strategy

a). We did an in-depth audit of the site

b). Created a detailed plan to follow and got it approved by the client

c). In the first phase, we resolved all the structural issues of the site

d). We also resolved the technical issues to maximize the search visibility

e). We fixed the existing content to include the demanded keywords by the client

f). We created fresh, unique, and fully keyword-optimized content to gain maximum visibility

g). High-quality backlinks were added periodically to strengthen the overall SEO game

h). AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience

The Results

a). Their website was structured for the best results

b). The site gained 193% organic traffic within the first 7 months

c). The bounce rate dropped from 96% to 68%

d). The site was ranked on the 1st page of Google for 21 competitive keywords

e). The site’s mobile load speed was improved significantly

The Challenges:

a). This client was looking for customers

b). He didn’t have a pipeline to generate leads to keep patients coming in and his revenue was showing it

c). This client did not have a lifetime budget or time to test different strategies

Our Strategy

The strategy for this client was straightforward: no complex funnels, no cross-targeting, no display campaigns, and nothing big! We focused on Facebook ads and email follow-up which created a simple funnel that would convert visitors into leads and leads into customers.

Our Process

a). An initial audit and discovery

b). Top-of-funnel campaign launch using lead generation

c). Used a lead magnet to entice visitors to become leads

d). Five-part email sequence to nurture and close leads

e). Follow-up emails were paired with Facebook retargeting ads

f). Using dynamic email subject lines, we quickly optimized for the best performers

g). Optimized the sequences for best variations in the copy

The Results

a). Working under pressure sometimes gets the best out of you. This is exactly what happened in this case. Our account manager and the team had put in extra time with this client

b). The client received 130+ leads within the first 2 weeks using Facebook ads alone. The cost per lead was below $3 and the client was able to convert 47% of the leads into paying customers

c). The satisfaction from the client resulted in an agreement extension of 6+ months

d). Optimized the sequences for best variations in the copy

The Challenges:

a). Everything the client had done in the past did not produce any results

b). The data in the ad account couldn’t be used to get quick sales/wins for this client

c). Given their lack of results with the previous marketing spending well into 6 figures generated less than 2x ROAS they needed results quickly

Our Strategy

In the case of this client, we had 2 things to leverage:

Based on the feedback from the client and our extensive competitor research, we created 3 strategies to test. But if something isn’t broken, don’t fix it. Which is why we’ve stuck with the first strategy.

Our Process

a). Introduced Instagram story ads

b). Used campaign budgeting to test out multiple audiences at once

c). Picked out best-performing adsets and variations to run them separately

d). Simultaneously launched DPAs (Dynamic Product Ads)

e). Built and implemented a bottom-of-funnel re-engagement campaign for their email list

f). We did a complete audience analysis after the first week and took out the best-performing targeting options to use them in a killer campaign that pulled in a whopping 11X ROAS

g). For the top-of-funnel campaigns, we kept testing aggressively and kept hitting more than 3X ROAS

h). Launched an intricate middle-of-funnel retargeting strategy

i). Introduced lookalike and custom audiences for their top and bottom of the funnel

The Results

a). This contractor initially came to us with a negative Return on Ad Spend (ROAS). We did a complete ad account audit and had a long strategy session call with the client to understand the problems that they were facing.

b). Within 4 days after the initial strategy session call, we had a complete strategy in place for our full Facebook funnel.

c). Within 3 weeks of launching, we were achieving 2.5x ROAS

d). At the end of our 1st month, we were easily achieving 4.36x ROAS

The Challenges:

a). Our client did not have the kind of time to focus on his Google rank and SEO

b). He needed a simple solution for a quick fix as he was in a high competition zone and was likely to lose business to competitors soon

c). The Facebook advertisement was the best fix we could offer in that situation

d). However, to compete well, we needed a free hand with budget but the client had concerns because of his past experience with another agency

e). We had to settle for a nominal budget for the first month. That puts more responsibility on our experts

Our Strategy

a). The only thing we had to get done was to bring leads for the client in a month’s time

b). We worked with the client to produce an audience persona to create new audiences

c). We vigorously tested these audiences against the website visitors

d). We created a lead magnet with a tempting Limited time FREE CHECKUP offer for the new and website-visitors-based audience

e). We coupled our advertising with email retargeting

f). We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad

g). The website visitors of Need an appointment page? were addressed separately in another retargeting ad sequence

h). The results were overwhelming. The simple steps did not disappoint us and excited the client

The Results

a). Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts

b). Their hard work surely paid off well and brought the client back with a big investment

c). We brought the client 193 leads only in the first month

d). The conversion rate was way above his expectations i.e. 37%

e). The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that

f). The Email Marketing nurture sequence AFTER the signup pushed people to convert

g). We had a high CTR, CPC was $2.78 and CPL was $17

h). The account was all in good shape now for our future use

i). The client extended the contract, this time with additional services

The Strategy

We quickly analyzed what was working in the industry by using our competitor research tools.

Our Process

a). With the help of the client, we built ideal customer avatars

b). Proper pixel installation for building audiences

c). Created 18 different audiences to test out in the initial phase (TOF)

d). We built a full-funnel

e). We created super offers at the middle of the funnel to bring back customers on the fence

f). We used lookalike audiences with narrowed targeting to hit a very targeted audience

g). We created a solid abandoned cart email sequence to help increase their store conversion rate

The Results

a). During our third month, we began producing over 4x, and now 9.78x ROAS

b). The client believed in what we were doing and gave us the ability to test